Author Profile
Mihir Harchekar
Founder - Search Indicators
Mihir has 10+ years of experience in SEO and Organic Growth Marketing, with a 360 degree view across agency floors, corporate teams, and early-stage startups. He founded Search Indicators to bring AI search visibility measurement to brands navigating the generative era.
Latest Articles by Mihir Harchekar
Amazon A10 Algorithm, Decoded.
63% of product searches start on Amazon. This complete guide decodes the A10 algorithm, maps the compound flywheel, and shows how to use Helium 10 for keyword intelligence that compounds organic rankings over 90 days.
WordPress SEO Guide
WordPress powers 43% of the web. Most sites aren't set up for SEO — they just have WordPress installed. Here's how to close the gap.
Ecommerce SEO
A strategic playbook for turning organic search into your highest-ROI acquisition channel — built for brands competing across Google Shopping, AI Overviews, and multi-surface discovery.
Reddit is now the internet's most-cited source. Here's how to build authority there.
The complete Reddit SEO guide — Reddit grew 1,328% in SERP visibility and is now cited in 40% of AI responses. Learn the L.U.C.B.S. framework, subreddit matrix, 4-week playbook, and how to build Reddit authority that drives SERP rankings and AI citations.
Automotive SEO
The complete playbook for dealerships, repair shops, and automotive brands to win organic search — from local presence and inventory architecture to structured data, video SEO, and AI-era discovery.
Shopify SEO
The complete playbook for Shopify store owners — from technical foundations and collection architecture to product page optimisation, content strategy, link building, and the honest pros and cons of Shopify for serious organic growth.
Local Business SEO Guide
How small businesses rank in local search, win the Map Pack, and build lasting visibility in the age of AI-powered discovery.
YouTube Thumbnail Ideas That Actually Go Viral
Your YouTube thumbnail is the first impression viewers get before deciding to click. Studies show that optimised thumbnails can increase click-through rates by 30-50%. This guide breaks down the top thumbnail strategies used by viral creators across industries, with actionable insights for your channel.
Generative Engine Optimization (GEO)
A strategic framework for making your brand discoverable inside AI-driven search systems such as ChatGPT, Perplexity, Gemini, and AI-powered Google results.
Search Engine Optimisation (SEO)
A strategic guide to drive sustainable organic growth — built for the era where Google, ChatGPT, and Perplexity all compete for your buyer's first click.
GEO vs SEO: How to Transform Your Search Strategy for the AI Era
Search hasn't "died" — but the surface area of discovery has exploded. Traditional SEO alone can't guarantee visibility in the AI layer. Here's how to bridge both.
AI Visibility Guide
A strategic guide to thriving in the post-keyword era — built for brands navigating generative search, citation architecture, and AI-powered discovery.
AI Search Visibility Tracker Template
Track how your brand appears across AI search answers, prompts, LLM models, competitors, and funnel performance.
Keyword Analysis & Categorisation Automation
Clean, structure, cluster, and categorise large keyword datasets automatically inside Google Sheets using Apps Script.
Programmatic SEO
The complete programmatic SEO guide — intent architecture, structured data foundations, template engines, AI orchestration, governance, internal linking systems, and the 6-step pSEO workflow.
Marketing Glossaries
Plain-language references covering AI, large language models, prompt engineering, retrieval, and AI search — built for marketers, founders, and product teams.
Want your Brand to be Found?
A practical reference covering AI, large language models, prompt engineering, retrieval, automation, and AI search — written for marketers, founders, and product teams. Each term has a plain-language definition, why it matters, and a real-world example you can use today.
Stop guessing who wins organic. Start measuring Share of Voice.
Track which brands dominate organic search across any keyword set. Multi-brand SOV analysis, CTR-weighted traffic modelling, and Excel export — all in one tool.
XML Sitemap Comparison Tool
Compare XML sitemaps across multiple sites. Discover content gaps, spot competitor page strategies, and uncover new page opportunities — all from raw sitemap data.
Google Search Volume Analysis Template
Analyse historical Google search volume data to understand category demand, seasonality, and growth opportunities.
Monthly Marketing Report Template
A ready-to-use PPT and Google Slides reporting deck for SEO, paid media, GA4, and growth marketing performance reporting.
AI Traffic Forecast Calculator
Forecast sessions, purchases and revenue from AI referral traffic across ChatGPT, Perplexity, Claude and Gemini. Enter 3–6 months of data, set CVR and AOV, choose a scenario.