Author Profile
Mihir Harchekar
Founder - Search Indicators
Mihir has 10+ years of experience in SEO and Organic Growth Marketing, with a 360 degree view across agency floors, corporate teams, and early-stage startups. He founded Search Indicators to bring AI search visibility measurement to brands navigating the generative era.
Latest Articles by Mihir Harchekar
YouTube Thumbnail Ideas That Actually Go Viral
Your YouTube thumbnail is the first impression viewers get before deciding to click. Studies show that optimised thumbnails can increase click-through rates by 30-50%. This guide breaks down the top thumbnail strategies used by viral creators across industries, with actionable insights for your channel.
Generative Engine Optimization (GEO)
A strategic framework for making your brand discoverable inside AI-driven search systems such as ChatGPT, Perplexity, Gemini, and AI-powered Google results.
Search Engine Optimisation (SEO)
A strategic guide to drive sustainable organic growth — built for the era where Google, ChatGPT, and Perplexity all compete for your buyer's first click.
GEO vs SEO: How to Transform Your Search Strategy for the AI Era
Search hasn't "died" — but the surface area of discovery has exploded. Traditional SEO alone can't guarantee visibility in the AI layer. Here's how to bridge both.
AI Visibility Guide
A strategic guide to thriving in the post-keyword era — built for brands navigating generative search, citation architecture, and AI-powered discovery.
AI Search Visibility Tracker Template
Track how your brand appears across AI search answers, prompts, LLM models, competitors, and funnel performance.
Keyword Analysis & Categorisation Automation
Clean, structure, cluster, and categorise large keyword datasets automatically inside Google Sheets using Apps Script.
Marketing Glossaries
Plain-language references covering AI, large language models, prompt engineering, retrieval, and AI search — built for marketers, founders, and product teams.
Want your Brand to be Found?
A practical reference covering AI, large language models, prompt engineering, retrieval, automation, and AI search — written for marketers, founders, and product teams. Each term has a plain-language definition, why it matters, and a real-world example you can use today.
Google Search Volume Analysis Template
Analyse historical Google search volume data to understand category demand, seasonality, and growth opportunities.