Author Profile
Mihir Harchekar
Founder - Search Indicators
Mihir has 10+ years of experience in SEO and Organic Growth Marketing, with a 360 degree view across agency floors, corporate teams, and early-stage startups. He founded Search Indicators to bring AI search visibility measurement to brands navigating the generative era.
Latest Articles by Mihir Harchekar
Why Does ChatGPT Cite Competitors That Rank Below You?
Ranking first can make a page discoverable. It does not make it the strongest source for the answer ChatGPT is assembling.
Do You Really Need Separate SEO, AEO, GEO and LLMO Strategies?
The acronyms describe real changes in discovery — but they do not require four disconnected strategies. A clearer approach follows the outcome: can your information be found, cited, named, recommended and acted on?
Does Content Chunking Improve LLM Retrieval?
Chunking is a real engineering decision inside retrieval systems. That does not make arbitrary 40 to 60-word website sections an established AI-search tactic.
Is SEO Dying — or Becoming the Infrastructure for AI Search?
AI search is changing what visibility means. Ranking remains a discovery signal, while citations, mentions and recommendations create additional outcomes that should be measured independently.
Can You Optimise for Fan-Out Queries?
Query fan-out turns one user prompt into a wider retrieval problem. Brands can prepare for the underlying questions and evidence needs, without reverse-engineering every hidden query.
Does Schema Improve AI Citations?
Structured data helps machines classify content and can unlock rich search features. Current evidence does not show that adding schema reliably increases citations in Google AI Mode, AI Overviews or ChatGPT.
YouTube Thumbnail Ideas That Actually Go Viral
Your YouTube thumbnail is the first impression viewers get before deciding to click. Studies show that optimised thumbnails can increase click-through rates by 30-50%. This guide breaks down the top thumbnail strategies used by viral creators across industries, with actionable insights for your channel.
GEO vs SEO: How to Transform Your Search Strategy for the AI Era
Search hasn't "died" — but the surface area of discovery has exploded. Traditional SEO alone can't guarantee visibility in the AI layer. Here's how to bridge both.
ASO Solutions
Get found, installed and kept. The App OS™ turns store demand, creative testing and review quality into installs that compound across the App Store and Google Play.
Keyword Analysis & Categorisation Automation
Clean, structure, cluster, and categorise large keyword datasets automatically inside Google Sheets using Apps Script.
AI Search Visibility Tracker Template
Track how your brand appears across AI search answers, prompts, LLM models, competitors, and funnel performance.
Agencies — Scale Without More Headcount
Expand your agency's search capabilities and take on more complex clients — without increasing fixed costs, management overhead, or operational complexity.
Marketing Glossaries
Plain-language references covering AI, large language models, prompt engineering, retrieval, and AI search — built for marketers, founders, and product teams.
Want your Brand to be Found?
A practical reference covering AI, large language models, prompt engineering, retrieval, automation, and AI search — written for marketers, founders, and product teams. Each term has a plain-language definition, why it matters, and a real-world example you can use today.
Stop guessing who wins organic. Start measuring Share of Voice.
Track which brands dominate organic search across any keyword set. Multi-brand SOV analysis, CTR-weighted traffic modelling, and Excel export — all in one tool.
XML Sitemap Comparison Tool
Compare XML sitemaps across multiple sites. Discover content gaps, spot competitor page strategies, and uncover new page opportunities — all from raw sitemap data.
GEO Prompt Tracking Template
A structured GEO prompt research and visibility tracking system built in Excel for SEO professionals, agencies, and growth marketers who want to identify meaningful AI search prompts, prioritise them, and track brand visibility across major AI platforms.
Google Search Volume Analysis Template
Analyse historical Google search volume data to understand category demand, seasonality, and growth opportunities.
Monthly Marketing Report Template
A ready-to-use PPT and Google Slides reporting deck for SEO, paid media, GA4, and growth marketing performance reporting.
AI Traffic Forecast Calculator
Forecast sessions, purchases and revenue from AI referral traffic across ChatGPT, Perplexity, Claude and Gemini. Enter 3–6 months of data, set CVR and AOV, choose a scenario.
Keyword Architecture Engine
A formula-driven Excel template that auto-generates 1,000+ keyword combinations from your seed keywords across 10 modifier dimensions — instantly.
Answer Engine Optimisation
Be found, cited and chosen in AI search. We turn real buyer questions and credible expertise into answers that travel across AI answers, search and the moments that shape a decision.