Invite Only · Available Now

See who owns organic search across your entire keyword set

Track Share of Voice across multiple brands, weight results by real CTR curves, and export a fully-formatted Excel report — with category breakdowns, traffic estimates, and competitive ranking data.

Multi-brand SOV trackingCTR-weighted traffic modelExcel export with formulas
Share of Voice — brand summary
Share of voiceTrafficCategories
Your brand31.4%
Competitor A26.8%
Competitor B19.2%
Competitor C12.7%
Everyone else9.9%
∞
Brands tracked simultaneously in one report
CTR
Weighted traffic estimation per ranking position
5
Excel sheets — rankings, traffic, categories, SOV
0
Manual pivot tables required
What you get

A complete SOV engine.

Built for SEOs who need to show clients exactly where they stand in organic search — and why it matters.

Multi-brand analysis

Add any number of competitor brands. The analyser maps every keyword to its ranking domain and calculates each brand's share of the total organic opportunity.

CTR-weighted traffic model

Rankings alone don't tell the full story. SOV Analyser applies position-based CTR curves to estimate actual click volume each brand captures per keyword.

Category breakdowns

Segment keywords by product category or topic cluster. See which brands dominate in each vertical and spot gaps your strategy should target.

Keyword-level ranking data

For every keyword in your set, see which brand ranks where and what ranking type it holds — organic, featured snippet, PAA, or beyond page one.

Formatted Excel export

One click builds a five-sheet Excel file: raw rankings, CTR lookup table, traffic estimates, category report, and share-of-voice summary — formulas included.

Shareable reports

The Excel output is built for clients and stakeholders — colour-coded, labelled, and ready to drop into a presentation or send directly.

How it works

Keyword data to SOV report

Paste your keywords and ranking data, add your brands, and get a full Share of Voice breakdown in seconds.

01

Import your keyword data

Paste or upload a keyword set with ranking data — from GSC, Ahrefs, Semrush, or any rank tracker. Include the ranking URL for each brand across each keyword.

02

Map brands and categories

Assign domains to brand names and group keywords into categories. The analyser automatically attributes every ranking to the correct brand and segment.

03

Export your SOV report

Download a five-sheet Excel file with rankings, CTR-weighted traffic, category-level SOV, and an organic share summary — all formula-driven and ready to present.

Who it is for

Built for anyone who has to answer “how are we doing?”

Agency teams, in-house leads and consultants who need one defensible number rather than a spread of positions.

Agency reporting

Walk into the review with a share number the client can hold, not a screenshot of a rank tracker.

In-house SEO leads

Show the board where you stand against every named competitor, in one figure that moves quarter to quarter.

Category managers

See which brand owns each product category and where your shelf space in search is thinnest.

Competitive analysis

Measure a rival properly — across the whole keyword set, weighted by the clicks each position really earns.

Pitches and new business

Quantify a prospect’s gap against their market before the first call, straight from rank data.

Tracking over time

Re-run the same keyword set each period and watch share move, rather than guessing from position averages.

Stop guessing who wins organic. Start measuring Share of Voice.

SOV Analyser is invite-only. Request access and we'll get you set up within 1–2 business days.