Paste up to 10 XML sitemap URLs — your site and competitors. Get a full breakdown of page inventory by folder, content gaps you haven't filled, and prioritised new page opportunities based on what competitors are ranking for.
Built for SEOs and content strategists who need to understand exactly what pages competitors have built — and where the gaps are.
Fetches every URL from XML sitemaps server-side — including sitemap index files and nested child sitemaps — with no artificial cap, just like Screaming Frog.
See total URL counts per site, folder-level breakdowns, top subfolders by volume, and automated insights comparing your page mix against competitors.
A side-by-side grid showing how many pages each brand has per content category. Instant visual signal for where you're under-investing vs the field.
Semantic matching surfaces competitor page types you haven't built yet. Filtered by priority, folder, status, and intent — Informational, Commercial, Transactional.
Uses lastmod data from sitemaps to flag recently updated content. See which competitors are actively growing which sections of their site.
Export the full URL inventory, folder comparison, or opportunity list as CSV — ready to drop into a client deck or strategy document.
Paste sitemap URLs, fetch everything, and get a full competitive content picture in under a minute.
Add up to 10 XML sitemap URLs — your site plus any competitors. The tool fetches every URL server-side, handling sitemap index files, nested child sitemaps, and gzip compression automatically.
Each URL is normalised, deduplicated, and classified into one of 50+ page-type folders — blog, product, category, landing page, location, author, and more — using folder path analysis.
View page counts side by side in the inventory tab, compare folder depth in the heatmap, and review prioritised content opportunities your competitors have built that you haven't.
Drill into specific page types or content intents — Informational, Commercial, Transactional, Local. See which competitor URLs are already covered, underdeveloped, or fully missing from your site.
Download CSV exports of the full inventory, folder comparison, or opportunity list. Take the data directly into your content planning workflow, brief writers, or present to stakeholders.
From solo consultants to agency teams — any workflow that needs to understand competitor content architecture at scale.
Understand exactly what page types a competitor has built at scale — not just top-ranking pages, but their full content architecture.
Find topic clusters, page templates, and content formats your competitors are using that aren't yet in your content strategy.
Identify product categories, brand pages, and filter combinations competitors have indexed that you haven't mapped yet.
See how competitors structure their blog, docs, integrations, and use-case pages — and model your own information architecture against theirs.
Spot the types of authoritative, structured content pages competitors are building to target AI Overviews and Generative Engine results.
Quantify how your page mix compares to competitors across every category — a fast, data-backed way to prioritise your content investment.
Sitemap Comparison Tool is invite-only. Request access and we'll get you set up within 1–2 business days.