Invite only · Available now

XML Sitemap Comparison Tool

Paste up to ten sitemap URLs — yours and your competitors’. Get every page they have published, sorted by folder, with the gaps in your own content ranked by priority.

Ten sitemaps at onceNo URL capEverything exports to CSV
Sitemap Comparison — Opportunities
InventoryFoldersOpportunities
/blog/seo-checklistCompetitor AGap
/tools/keyword-researchCompetitor BPartial
/compare/vs-semrushBothGap
/guides/technical-seoCompetitor ACovered
/pricing/enterpriseCompetitor BPartial
10
Sitemaps in one passYour site and nine competitors, compared side by side.
0
Crawls requiredA sitemap is the site’s own index. Seconds, not an overnight crawl.
50+
Page types classifiedBlog, product, category, comparison, location — sorted automatically.
3
Views off one fetchInventory, folder heatmap, and ranked opportunities.
What you get

Your competitor’s whole content architecture, in one screen

Sitemaps are the one place a site publishes its own full page list. This reads all of them at once and tells you what it means.

Complete sitemap fetch

Every URL pulled server-side, including index files, nested child sitemaps and gzipped ones. No cap, no sampling.

Page inventory

Total counts per site, folder-level breakdowns and top subfolders by volume, with your page mix set against the field.

Folder heatmap

A side-by-side grid of how many pages each brand holds per category. Where you are under-invested becomes obvious at a glance.

Ranked opportunities

Semantic matching surfaces the page types competitors built and you have not, filtered by priority, folder, status and intent.

Freshness signals

Sitemap lastmod data shows which sections a competitor is actively growing right now, and which they have abandoned.

Everything exports

Full URL inventory, folder comparison or opportunity list, straight out as CSV and into the deck or the brief.

How it works

From sitemap URLs to a content plan in under a minute

No crawler to configure, no export to wrangle. Paste and read.

01

Paste the sitemap URLs

Up to ten — yours plus competitors. Index files, nested child sitemaps and gzip are all handled for you.

02

Pages get classified

Every URL is normalised, deduplicated and sorted into one of 50+ page types by folder path.

03

Read the inventory

Counts side by side, folder depth in the heatmap, and the content opportunities competitors have built that you have not.

04

Filter by intent

Drill into a page type or an intent — informational, commercial, transactional, local — and see what is covered, thin or missing.

05

Export and brief

CSV of the inventory, the folder comparison or the opportunity list, ready for planning or a stakeholder deck.

Who it is for

Built for anyone planning content against a competitor

Solo consultants through to agency teams, wherever the question is what to build next and why.

SEO competitor analysis

See a competitor’s full content architecture, not just the handful of pages that happen to rank today.

Content gap research

Find the topic clusters, page templates and formats already working for others and missing from your plan.

Ecommerce expansion

Spot the categories, brand pages and filter combinations competitors have indexed and you have never mapped.

SaaS site architecture

Study how rivals structure blog, docs, integrations and use-case pages, then model your own against it.

GEO and AI search

Identify the structured, authoritative page types being built to earn AI Overview and answer-engine citations.

Page mix benchmarking

Quantify your content investment per category against the field — a defensible case for where budget goes next.

Stop guessing what competitors built.

Sitemap Comparison is invite only. Request access and we will have you set up within one to two business days.