ROAS Calculator
Enter your ad spend and revenue to instantly calculate your Return on Ad Spend. See your ROAS ratio, revenue per unit spent, and benchmark performance tier.
How to Use This Calculator
Two inputs, one ratio. ROAS tells you how many units of revenue you get back for every unit spent on advertising.
Enter your ad spend
Input the total amount spent on the campaign — including all platform fees, creative costs, and management fees if you want a fully-loaded ROAS.
Enter revenue generated
The total revenue directly attributed to this campaign. Pull this from your ad platform, Google Analytics, or CRM.
Read your ROAS ratio
A ROAS of 4× means you earned 4 units of revenue for every 1 unit spent. The calculator shows benchmark context to help you interpret the result.
Use benchmarks to act
Below 2× means you may not be covering costs. 4–10× is healthy for most channels. Above 10× is exceptional — consider scaling budget.
Want better returns on your ad spend?
Our team helps growth-stage businesses build performance marketing systems that maximise ROAS across paid and organic channels.
Talk to us