Organic Traffic Value Calculator

Use your paid search data as a benchmark. Enter matched keyword data from both channels to calculate what your organic traffic would cost if you had to buy every click.

Enter paid and organic data to calculate value
Use matched keywords — the same set where both channels have visibility — for an accurate like-for-like comparison.

How to Use This Calculator

1
Select matched keywords

Pull a keyword set where both your paid and organic campaigns have visibility in the same period. This ensures a true like-for-like comparison rather than a channel-level average.

2
Enter your paid search data

Add the impressions, clicks, and total spend for those matched keywords from your paid search account (Google Ads or similar) for the chosen period.

3
Enter your organic search data

Add the impressions and clicks your site received for the same matched keywords from Google Search Console (or equivalent) over the same period.

4
Read the commercial output

The calculator applies your paid CPC to your organic clicks to show what those clicks would have cost — plus the incremental clicks organic delivered that paid didn't capture.

Want a full organic value model built for your business?

We build bespoke SEO measurement frameworks that connect organic traffic directly to commercial value — mapped to your paid benchmarks, conversion rates, and revenue data.

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