Funnel Drop-off Rate Calculator
Pinpoint exactly where visitors are leaving your funnel. Enter up to 6 custom stages and instantly see drop-off rates, step conversion rates, and the revenue leak in four board-ready visual formats.
How to Use This Calculator
Built for growth marketers, CRO specialists, and product teams who need to identify conversion leaks fast — in a format ready for stakeholder presentations.
Choose a funnel preset
Start with Generic, E-commerce, SaaS, or Lead Gen. Each preset loads the standard stage names for that funnel type — customise them to match your actual tracking events in GA4, Mixpanel, or your analytics platform of choice.
Enter visitor counts per stage
Pull visitor or session counts from your analytics tool for each stage. Use consistent time periods across all stages (e.g. last 30 days). Values can be absolute (12,500) or you can type compact notation like 12500.
Add or remove stages
The calculator supports 2–6 stages. Add a stage for steps like "Email Opt-in" or "Free Trial" — or remove stages that don't apply. Each stage row lets you rename the label to match your actual events.
Read the drop-off rates
The Drop Rate shows the percentage of visitors who left at each stage. A rate above 70% on any step is typically a CRO priority. The Stage Breakdown widget highlights the worst-performing step in amber.
Use the 4 visual widgets
Visual Funnel shows the proportional shape of your funnel. Stage Breakdown gives the data table. Drop Cascade shows each step as a horizontal bar with drop chips. Conversion Snapshot is a dark-background summary card for executive presentations.
Interpret overall conversion
The Conversion Snapshot shows your end-to-end rate: the percentage of top-of-funnel visitors who reached the final stage. Industry benchmarks vary widely — 1–3% is typical for e-commerce, 10–20% for direct sales funnels.
Want a deeper CRO audit of your funnel?
Search Indicators maps your full organic funnel — from keyword intent to conversion — identifying where traffic quality, landing page friction, or nurture gaps are costing you revenue.
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