Content ROI Calculator
Measure the commercial efficiency of any content batch — landing pages, blogs, video or image. Investment to revenue, in one clear output.
Fill in your content setup, investment, reach, and conversion data. You'll get an engagement score, full ROI breakdown, and a clear Scale / Optimise / Rework / Stop recommendation.
How to Use This Calculator
Evaluate any content batch in five steps — from investment to recommendation. Built for growth leads who need fast, commercially grounded decisions.
Select your content type
Choose the format you are evaluating: landing page, blog, image, or video. Engagement metrics change automatically based on what matters for each format.
Enter your full investment
Include all three cost components — production, design, and promotion. The tool calculates total investment and cost per piece automatically.
Add your reach data
Primary reach is your main denominator: sessions for page-based content, views for video, clicks for image. Pull this from GA4, YouTube Analytics, or your social dashboard.
Enter engagement metrics
Each content type has different engagement signals. The tool normalises them into a single 0–100 Engagement Score so you can compare across formats and campaigns.
Add conversions and revenue
Enter the conversions and revenue attributed to this content batch. Use last-click, assisted, or model-based attribution — just be consistent across batches.
Act on the recommendation
Scale = proven, increase budget. Optimise = positive but gaps exist. Rework = redesign before scaling. Stop = pause and reallocate to stronger formats.
Want to understand which content formats drive your best ROI?
Search Indicators connects your SEO, content, and conversion data into one growth picture — so you always know where to invest next and why it's working.
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